The UpCycler

Working with CAMP, we developed an interactive game experience for their brand partner, H&M. Kids and parents could hop on bikes to race each other and as they pedaled, models of their bikes would move across a diarama. At the end of the installation, a donation corresponding to the number of miles races was made to Project Learning Tree.

The landscape and small bikes in the scene were all fabricated from recycled clothes, fabrics, lace, buttons, etc. Working with a local Brooklyn bicycle fabricator, we refurbished old bikes to produce three different sized cycles for the project. We had a larger one for adults and older kids, a smaller one for mid-sized kids and a hand-cycle for small children and guests in wheelchairs. We also designed and built a custom split-flap display to align with the all-physical nature of the installation.

At the completion of the project, we donated all of the cycles to an amazing non-profit that custom builds adaptive bicycles for children. Check them out here: AdaptAbility